These messages, as you suggest, are really coming from with ourselves. They are coming from the person who we really are telling us that our beliefs that we are inadequate in some way, and the shame that comes with that, are bullshit. We need to let go of the highly refined coping mechanisms that we have developed to deal with these beliefs and shame, and until we do, life, the universe, or whatever you like is going to keep throwing bigger and bigger calamities our direction. Until we surrender to being who we really are, warts and all. A wonderful, lovable person.