To understand Bezos’ intent one needs to understand the curse of PowerPoint. In business it is too often used to vomit information. That’s often the fault of management, which demands lots of information in order to form their own opinion. And that leads to 500 appendix slides containing all the information in the world. What is often lost in all the PowerPoint gibberish is the essential What, Why, and How of a business proposal. That requires discipline on all parts, starting with the decision makers themselves.